Neil Rafferty competes for and wins a contract with the Jackson Hole Club, an early chamber of commerce, to build an “uphill” facility on Snow King. The cable, bought used from an oil drilling company in Casper, Wyoming, ran through a narrow cut in the forest up the west side of the ski area. It was powered by an old Ford tractor. In exchange for building the cable tow, Rafferty receives a lease on the town land and secures a permit from the Forest Service to run the lift.