Samuel Adams Air and Apres
March 11 @ 11:00 am - 8:00 pm
The Sam Adams Air & Après show is a visually stimulating, high energy action sports show with 3D graphics projected directly on the mountain.
The slopes become our jumbo screen and stage where storytelling becomes an immersive experience for the attendees. Big air, lights, music, pyrotechnics, fireworks all with Olympic, X Games and Pro athletes performing amazing tricks.
Between 9am and 11am: Festival Village Opens
12pm: Noon Demo
The athletes perform a :30 to 45-minute demo where they test the jump one last time before the show. This is where the team will test some of the more difficult formations in the daylight before flying in the dark over moving projections
Beverage Sampling: Sample varieties of Samuel Adams, Angry Orchard, Twisted Tea, Truly and Dogfish Head products
4:00pm: The Pre-Event Party
5:-8:00pm The Show
After the Show: Athlete Meet & Greet